Bersan Immobilier : Expertise in a given area
Running counter to large networks aiming to accumulate many addresses, Bernard Santos has made a fully assumed choice: that of proximity. Backed by over 25 years of experience, initially in Paris, then, for the past 20 years, in Le Var, he has built BERSAN Immobilier around a single conviction: a market can only be mastered by living in it on a daily basis.
This philosophy gave rise to the first agency in 2020 in La Tour de Mare, in Fréjus, then a second one in 2024 in Saint-Raphaël, at the heart of Valescure. Eight collaborators now compose this company focusing entirely on sales. “We are not constantly looking to cover more territory. Our goal is to propose 100% expertise in our two areas. Mastery of a specific market makes all the difference.” An approach that draws a local, national, Belgian and Swiss clientele, joined over the past two years by a growing number of North American buyers, drawn by the quality of life on the coast of Le Var and the closeness of Nice’s international airport.
Following several years of tension, the market is seeing more serene, well-balanced activity. Buyers are taking more time to compare and reflect, and prices are stabilizing. Those offered for sale at the right price continue to find takers. Villas ranging from 400,000 to 800,000 € are highly sought-after, as are high-end properties from 600,000 to 1.5 M €.
For comparable properties, Valescure posts a slight premium thanks to its residential estates, golf-courses, and numerous villas that have been treated to renovation. La Tour de Mare appeals for its natural environment, generous spaces and closeness to the state-owned forest. In both areas, buyers are above all looking for quietness, security, natural greenery, and a lifestyle of real quality. Many families working at Sophia Antipolis in fact choose to live here.
With Bersan Immobilier, availability, attentiveness and transparency accompany each stage of the project, well beyond the signing of the sales contract. A way of working which naturally makes the clientele loyal, with both agencies now chalking up regular activity throughout the year.
