Agence Impact, Optimism on the Croisette

With 35 years of activity to its credit, this family firm offers two prestigious agencies on the world’s most highly coveted coast with 14 multilingual members in its team, specialists in the field of prime locations. Emmanuelle le Quellec-Furrer describes the market on the Croisette.

Foreigners are still very fond of Cannes. Though since 2020, the clientele is mostly French, in search of a sound long-term investment, a life-style, outdoor areas, a delightful climate all year round, and outdoor activities on the Côte d’Azur. Benefiting from France’s second largest airport, Cannes is seen, more than ever before, as a “label” address.

French clients now invest sums of money here previously seen as reserved for foreign buyers. They are looking for properties in the centre along the Croisette, from the Old Port to Palm Beach, apartments ranging from 2 to 4 million euros on average, and up to 7 million euros or more, very keen on sea views, generous surface areas, high-spec appointments, and turn-key acquisitions.

Facing the Croisette in a luxury gated residence with 24/7 conciergerie, this apartment of 245 m², renovated by a renowned architectural firm, offers a triple reception room, four bedrooms, magnificent appointments, two cellars and a parking place in the basement. 11.130.000 €.

Emmanuelle Lequellec-Furrer, Manageress of the Agence Impact, heads a team with 14 members handling sales and seasonal rentals in Cannes and its surrounding area. Agence Impact, 45 boulevard de La Croisette, Le Grand Hôtel, Cannes, (Agence Transaction : 04 93 30 13 13 & Agence Location : 04 93 68 91 16).

In an exclusive co-owned property with concierge on the Croisette, this apartment, renovated throughout by an architect, offers living space of 100 m² (three suites) offering panoramic views of the sea. It is completed by a cellar and a double garage in the basement. 3.245.000 €.

“Property dealers are redesigning apartments selected for their location and potential, restoring them to offer cutting-edge equipment and decor, and proposing 2- or 10-year guarantees.” The Agence Impact’s recent transactions included a luxurious apartment of 160 m² with four main rooms in the middle of the Croisette, opening out to a large terrace, priced at 6.3 million euros, ie. over 39,000 € per sqm, and a penthouse offering five suites giving onto a garden-terrace of 500 m² close to the Carlton, worth over 7 million euros.

Desirable apartments on the Croisette start from 2.5 million euros, the amount required for a property of 85 m² with a terrace of 20 m² on the seafront. Port Canto and Palm Beach are also in high demand, offering renovated properties with vast terraces from 20,000 to 25,000 € per sqm, except for penthouses. The business or leisure clientele for seasonal rentals targets top locations and luxury conciergerie services.

Congresses - MIPIM, Lions, the International Film Festival - are seeing a marked comeback, while summer seems to be sparking a certain amount of enthusiasm, especially among European and Middle Eastern clients. An apartment of 100 m² (3 suites) facing the sea will rent for 7,000 to 10,000 € per week, all inclusive. An exceptional property of 245 m² surveying the Bay of Cannes can justify rent of 35,000-45,000 € per week in the high season.